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Business Guidelines
PIPA Guide
This guide was designed to help businesses and organizations understand and implement the Personal Information Protection Act which went into effect January 1, 2004. Although not a replacement for good legal advice, it will give you a good understanding of what is required of your organization when dealing with customer information.
Marketing Communication
Frontline - The Persuaders
Americans are swimming in a sea of messages. Each year, legions of ad people, copywriters, market researchers, pollsters, consultants, and even linguists—most of whom work for one of six giant companies—spend billions of dollars and millions of man-hours trying to determine how to persuade consumers what to buy, whom to trust, and what to think. Increasingly, these techniques are migrating to the high-stakes arena of politics, shaping policy and influencing how Americans choose their leaders.
Radio Marketing Bureau
Web Marketing Strategies
A great series of articles to help you think through a marketing plan for your organization.
Non-Profits
Center for Non-Profit Management
Email Marketing Strategies
This great document will give you a complete and thorough understanding of why your non-profit should market using email, some
awesome tips and suggestions on making your email marketing campaign the best it can be, and a great suggestion for an email service provider (ESP) to manage your email marketing list.
Online Fundraising for Non-Profits
This 94-page document produced by Groundspring.org discusses why your non-profit needs to be online and how to fundraise online. This valuable resource covers how to acquire and cultivate donors online, driving traffic to your site, online advocacy campaigns, and more.
Public Relations
Center for Advanced Media Studies
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